I designed a website that functioned like an advent calendar. The campaign was launched 14 weeks before Christmas, and a new destination would be unlocked each week. Each destination had its own page with suggested activities. The users were notified when a destination was unlocked through a campaign with newsletters, and through the company’s social media accounts.
The layout focuses on the use of large images and very little text, so that the user can scroll through, and draw inspiration from the imagery, without having to read much. A call-to-action button is always visible to encourage the user to contact Seez and book a holiday.