Travel Marketing Campaigns
The Challenge
This project was created for Seez Travel, a travel lifestyle design agency that provides high-end and tailor-made travel experiences, while I was working for Algean Group.
Seez Travel wanted to create a marketing campaign for Christmas that would serve as an inspiration to their clients and suggest places they could travel to. They also wanted us to design something that could easily be edited and customised, so we could use it for any future marketing campaigns.
The Solution
I designed a website that functioned like an advent calendar. The campaign was launched 14 weeks before Christmas, and a new destination would be unlocked each week. Each destination had its own page with suggested activities. The users were notified when a destination was unlocked through a campaign with newsletters, and through the company’s social media accounts.
The layout focuses on the use of large images and very little text, so that the user can scroll through, and draw inspiration from the imagery, without having to read much. A call-to-action button is always visible to encourage the user to contact Seez and book a holiday.
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The following year Seez and I made a similar campaign for Christmas, however instead of unlocking a new destination each week, we would suggest multiple destinations, based on experiences.
Design-wise, I focused on aesthetics and more complex animation for the tiles and the homepage. I also added a section at the end of each experience, linking to the homepage, so that the user is guided back to all suggestions.
Click on image to stop animation, click again to resume.
Tap on image to stop animation, tap again to resume.
The microsite can easily be replicated and all elements can be edited in order to create future marketing campaigns, consistent in terms of look and feel.
Click on image to stop animation, click again to resume.
Tap on image to stop animation, tap again to resume.